JOICO Blonde Life Violet Duo Pack

Keep blonde hair cool with the Joico Blonde Life Violet Shampoo and Conditioner Duo. A purple shampoo free of SLS/SLES Sulfates that neutralises brassy tones in blonde hair and will keep blonde hair brilliant and cool.

Joico Blonde Life Violet Shampoo

A brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair

Joico Blonde Life Violet Conditioner

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the colour-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection.

- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Provides incredible slip and detangling