Web Word Wizardry: A Guide for Writing on the Web and Intranet by Rachel McAlpine

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. This 2001 Ten Speed Press Paperback is in good condition. Ex company library.

ISBN: 9781580082235 SKU: 1574505 Note: Any image shown is from a stock photo and is not the actual book.