Athena Books Claim this Business

Athena Books NZ
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  • $36 +
    SAME AS EVER: TIMELESS LESSONS ON RISK, OPPORTUNITY AND LIVING A GOOD LIFE
    When planning for the future we often ask, "What will the economy be doing this time next year?" Or, "What will be different ten years from now?"But forecasting is hard. The important events that will shape the future are inherently unpredictable.Instead, we should be asking a different question:Wha...
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  • $30 +
    MONEY IN ONE LESSON
    You Spend It. It. You Never Have Enough of It. But how does it actually work?Understanding cash, currencies and the financial system is vital for making sense of what is going on in our world, especially now. Since the 2008 financial crisis, money has rarely been out of the headlines. Central banks ...
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  • $35 +
    THE PSYCHOLOGY OF MONEY
    Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people.Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to ...
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  • $40 +
    YOU DESERVE TO BE RICH
    Two internationally recognised founders. One revolutionary playbook for achieving financial freedom - wherever you come from.Wealth. Stability. Freedom. Hard work is often not enough to achieve these universal goals.Rashad Bilal and Troy Millings know the systemic barriers that keep those who are hu...
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  • $40 +
    THE OBSTACLE IS THE WAY
    Since bestselling author Ryan Holiday re-introduced Stoicism to the world with The Obstacle Is the Way in 2014, this simple but powerful philosophy for life has become a global phenomenon. From professional athletes and world leaders to entrepreneurs and creatives just starting out, this brilliant a...
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  • $18 +
    RHETORIC: THE ART OF PERSUASION
    What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders?In this learned little volume, illustrated by Merrily Harpur, Adina Arvatu and Andrew Aberdein demonst...
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  • $40 +
    WIN THE INSIDE GAME
    Striving is in our nature. We all want to perform at our best when it matters most. But in today's world, many of us feel lost, isolated, and overwhelmed. We're paralyzed by fear of failure and crippled by insecurities. We know we’re capable of more, yet no matter how hard we try, we feel stuck. W...
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  • $40 +
    NOW, LEAD OTHERS
    A must-have book for anyone leading or seeking to lead others.Nathan Strife was on top of the world. Three months ago, he'd landed his dream job, a leadership position he'd coveted for years. Now, he's hit rock bottom. The pressure and disillusionment that have surfaced with his leadership style hav...
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  • $30 +
    CENTENNIALS
    Start-ups rarely survive their second birthday. Even established firms in the UK and the US average a life of only fifteen years. So how can your company build and sustain success for decades to come?Professor Alex Hill has conducted thirteen years of groundbreaking research into a clutch of organis...
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  • $43 +
    MONEY: A STORY OF HUMANITY
    MONEY. The object of our desires. The engine of our genius. Humanity’s greatest invention.Whether we like it or not, our world revolves around money, but we rarely stop to think about it. What is money, where does it come from, and can it run out? What is this substance that drives trade, revoluti...
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  • $40 +
    REVENGE OF THE TIPPING POINT
    Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing lightWhat does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elit...
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  • $28 +
    THINK FASTER TALK SMARTER
    Communication is crucial to success in life and business. However, it is not just big speeches that matter: it is also those critical, spur-of-the-moment situations for which we cannot prepare.A prospective client asking unexpected questions during a sales pitch, a teacher singling you out for an an...
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  • $40 +
    THE BUSINESS BIBLE
    Learn how to start, grow and sustain your business with Victoria Devine’s guiding principles. This is your invitation to the world of business ownership – a world where flexibility, independence and financial rewards await!Whether you’re an aspiring side hustler or ready to be your own boss an...
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  • $21 +
    THE NEW ZEALAND WILL KIT
    Making a will is a vital and responsible task but is often put off because the process appears so complicated. The New Zealand Will Kit sets out to change that.It itemises in clear, easy language what the reader needs to know about preparing a list of assets, identifying possible beneficiaries, and ...
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  • $40 +
    CRACKING OPEN THE NEST EGG
    Planning for retirement can be a scary thought, whether it is just around the corner or years in the future.Martin Hawes, one of New Zealand’s best–known experts on personal financial answers all of thequestions that may be keeping you up at night: How much will I need to retire? Can I ever affo...
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  • $29 +
    HOW TO WIN FRIENDS & INFLUENCE PEOPLE
    For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.The iconic bestseller. The world's benchmark business and personal development book. This book will help you solve one of...
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  • $35 +
    THE INTUITION TOOLKIT
    Intuition has saved lives and averted disasters, and it also lies behind countless innovative decisions. Steve Jobs, for one, regularly relied on his intuition in making business decisions at Apple.Some people use intuition more readily than others but anyone can learn to develop and trust it. The k...
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  • $30 +
    BUILDING A STORY BRAND
    More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.If you use the wrong words to talk about your product, nobody will buy it. Marketers and bus...
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  • $30 +
    BUSINESS MADE SIMPLE
    Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing.It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are cru...
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  • $46 +
    THE 33 STRATEGIES OF WAR
    Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The 33 Strategies of War is a comprehensive guide to the subtle social game of everyday life. Based on profound, timeless lessons, it is abundantly illustrated with examples of the genius and foll...
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  • $46 +
    THE 48 LAWS OF POWER
    The bestselling book for anyone with an interest in conquest, self- defence, wealth, power or simply being an educated spectator.Amoral, ruthless, cunning and instructive, this piercing work distills three thousand years of the history of power into forty-eight well-explicated laws. As attention-gra...
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  • $28 +
    COURAGE IS CALLING
    An inspiring anthem to the power, promise, and challenges of courage, the first in a series examining the timeless Stoic virtues from #1 New York Times bestselling author Ryan Holiday.Fortune favours the bold. All great leaders of history have known this, and were successful because of the risks the...
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  • $30 +
    THE DAILY LAWS
    Over the last 25 years, Robert Greene has provided insights into every aspect of being human: whether that be getting what you want, understanding others' motivations, mastering your impulses, or recognising strengths and weaknesses. The Daily Laws distills that wisdom into easy-to-digest daily entr...
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  • $38 +
    KILL YOUR MORTGAGE & SORT YOUR RETIREMENT
    The must-have guide to navigating your money so you can have the life you deserve.Financial conditions are tough. Back in the day, provided you spent less than you earned, you could pay off your mortgage and drift towards a comfortable retirement. This is no longer the case.In Kill Your Mortgage & S...
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