Joico Color Intensity Mermaid Blue 118ml

LOVE TO COLOR
ON THE BRIGHT SIDE?

DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY®our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.

Available in a rainbow of semi-permanent shades, Color Intensitys intermixable formula can be applied straight from the tube, or mix and mingled to your hearts content for endless creative possibilities. Bonus benefit no developer required!

WHY YOU'LL LOVE THEM